Type from functionality to aesthetics and everything in-between

Finding the right balance between functionality and aesthetics is an essential aspect of good type design. Exploring the relationship between them is a self-rewarding process that often seems challenging and delicate. Type designers Gen Ramirez and Zrinka Buljubašić will be sharing an overview of their design process with two different but in essence similar approaches — one delves into purpose and another into the pursuit of expression.