Defining Our Profession, Defining Ourselves
∞ All welcome
Providence UX MeetupTue, May 10th, 2016 / 6:30PM
What’s in a name—and does it constrain or empower us? As “content strategy” evolves as an industry, so too do the areas of expertise practitioners offer and our clients expect. Let’s talk about how we grapple with terminology within the broader UX landscape to broaden our professions without sacrificing relevance. We’ll discuss the responsibility and opportunity in how we define our industry and the areas of specialty it can comprise.
Margot Bloomstein is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over the past 15 years, Margot has helped shape corporate social responsibility efforts at Timberland; clear communication at RISD; and brand articulation for organizations diverse as Harvard University, Lindt and Sprüngli, Lovehoney, and ECCO Shoes. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. Recent engagements include Confab, User Experience Lisbon, IA Konferenz, Web 2.0, and CS Forum in Frankfurt, Helsinki, and Cape Town. She also teaches brand-driven content strategy in the strategic communications graduate program at Columbia University. Find her tweeting at @mbloomstein.