Making & Breaking Type in Bombay

Catherine Leigh Schmidt (RISD BFA 2014) spent the past year in India studying typography as a Fulbright-Nehru student researcher. Based in Bombay, she focused on the changing typographic landscape of Hindi transportation signs in the city. Through a comparison between old and new signage systems she investigated how typography can be ideological. Her inquiry lead to a Hindi typeface based on hand-painted letterforms.